Sorry, I ran out of credit loanupcom The antitrust litmus test for this deal, as for all acquisitions, is the impact on consumers – not competitors. And consumers will clearly benefit. Currently Google Maps, like some other navigation platforms, offers users some basic traffic updates that help drivers' avoid jams. But Waze's real-time information is more advanced, and Google Maps users could soon be receiving better, more detailed, real-time updates from others traveling on the same road – all for free.