perfect design thanks cash tables In the premiere, Don fashions a Sheraton ad suggesting a man is drifting off to sea, suicidal undertones included. It foreshadows the death of Peter's mother in the finale, who falls off a cruise ship, presumably by the hands of Manolo, her suspicious nurse. And as Don's Sheraton ad promises, a death by water could bring catharsis. "You're free of everything," Trudy tells Pete in the wake of the passing of his oppressive mother.